The intersection of Tech, Fashion and Africa — Hanifa’s 3D fashion show

History was made on 22 May 2020 at 7pm EST, when bespoke fashion retailer, Hanifa delivered a seamless digital fashion show. It wasn’t just an ordinary virtual fashion show where the models observed COVID-19 social distancing rules, rather uniquely, Hanifa’s Creative Director and Designer — Anifa Mvuemba, delivered an impeccable 3D show for the Pink Label collection. The skilful use of 3D technology, animation and video is another example of how the use of tech and digital capabilities is transforming the way businesses showcase their products and services and connect with customers.

Fittingly, Anifa describes Hanifa as, “limitless, feminine, innovative — it’s a lifestyle”. All of these things shone through — Anifa is a trailblazer, transforming fashion through the use of innovative technology. Having watched the fashion show a few times (guilty), which was hosted on Instagram’s live platform, the experience was absolutely surreal. From the way the clothes moved on the perfectly digitally crafted fuller figure models, to the incorporation of sweet Afro-beat sounds to raise our spirits before the commencement of the show. I definitely had a little dance in…